Transformation in Tourism 2010

There has been and still is an ongoing debate about the efficacy and effectiveness of the BEE policy. Whether the Black Management Forum (BMF) argues that white females should no longer be considered by the policy because BMF believe that they have benefited too much from it, or whether the policy should be scrapped because it is designed, others claim, in favour of a certain category of the people, the Government still believe that BEE is sound policy that functions well.

At Definitive Africa Media, we are of the belief that the BEE policy has got its place in the South African socio-political and economic landscapes. Half a century of injustice cannot be rectified in a mere five years. There might have been inconsistencies in the implementing of the policy along the way, but one should also understand and accept that there was no certainty, when the Broad-Based Black Empowerment Act of 2003 was promulgated, that it will be flawless. I do agree that there is room for improvement and that government should make the policy more user-friendly. We should give government the chance to roll out the entire program on BEE.

As far as the tourism sector is concerned, the first phase of its BEE policy ends on 31 December 2009 and so far, one has to proudly acknowledge the sprouting of myriads of BEE empowered entities and the thousands of jobs created. We are also gearing up for an exciting period when the whole world will have its sights on South Africa as we are hosting the Confederation Cup in June this year and stage next year, the biggest of all, the 2010 FIFA World Cup.

My guess is that tourism agencies have been pretty busy and will continue to be until we draw the curtains on these two events of pronounced magnitude. Football in fact might be the main course but it is also an incredible opportunity for South Africa to showcase our country, its pristine beaches and magnificent landscapes, its world class accommodation and infrastructures, its delicious cuisine etc. Traveling around will be convenient; although the bus rapid transit (BRT) is being opposed by taxi operators across the country, it is expected to be a success. On the other hand, the Gautrain will provide another pleasing edge to public transport.

Whether a football fanatic, a tourist, a tour operator, a business manager, an academic or student, this handbook is a recommended guide which contains most information that you will need to know about tourism in South Africa, its policies, legislation and stakeholders. We have included in this issue the piece of legislation dealing with the awarding of visas for the 2010 FIFA World Cup and updated all contact details of key role players. This guide however is not exhaustive and although precautions have been taken to verify all the information contained within before going to press, Definitive Africa Media will not be held liable of any errors that might be inserted here within.

Together, let us celebrate our country, enjoy its natural beauty, make use of its incredible infrastructures and maybe win the 2010 FIFA World Cup!

Kind regards to all,

Ossang H. Akollo

Editor, Definitive Africa Media